TVS Star “No Shaking” 1.0 SW Nigeria Roadshow in 6 Cities – Lagos, Oyo, Ogun, Osun, Kwara and Ondo – APRIL – MAY 2018

  • Increase awareness of the TVS Star motorcycle and its unique features.
  • Recruit new users of the product.
  • 6 weeks Western Nigeria Roadshow activation
  • Road show to sensitize public and drive sales
  • Engaging activities to increase TOMA
  • Digital & social media amplification
  • 2,093 prospective target reached
  • 14 cities activated
  • 2,469 Motor Cycle Riders reached

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