TV, RADIO & OUTDOOR

August – September 2017
  • Create awareness for the Back-to School campaign through Mass Media; Radio, TV, OOH
  • 610 spots of Radio campaign across 5 cities in 4 weeks
  • 63 spots of TV campaign across various cable and terrestrial channels in 5 cities
  • Outdoor exposure in 5 cities
  • 6 Outdoor Sites
  • 581 Radio Spots Achieved
  • 62 TV spots Achieved on Cable & Terrestrial TV
  • Over 20m Consumer Reach Achieved