INFINITY CEREALS SELF FINANCE SCHEME Sales Activation -(Lagos Pilot) February – April 2018

  • Drive exponential awareness & sales of INFINITY Cereals (Corn Flakes and Magic Crunch) in Neighborhoods.
  • Grow talk-ability and equity.
  • 1 month Direct-to-Consumers (D2C) Sales Activation in Neighborhoods and High Traffic Areas (HFA) of Lagos State.
  • Sampled Infinity Magic Crunch (dry) to increases awareness amidst consumers
  • Brand Education and Engagement
  • 88% Overall Unit Sales Achieved
  • 88% Sales of INFINITY Corn Flakes 200g Achieved
  • 97% Sales of INFINITY Magic Crunch 30g Achieved
  • 100% Target Neighborhood Coverage Achieved

Leave a comment