Digital Campaign – JUNE 2018

  • No social media presence.
  • Increase brand awareness among young passengers
  • Poor response rate
  • Launch unique digital campaign that encourages use of products.
  • Serve as extension of Customer Care
  • Educate and engage the Online Community about the products
  • Amplify marketing activities.
  • Reached over 20 million impressions in 3 months
  • Over 75,000 followers across SM platforms
  • Improved SEO
  • Increased WOM online and offline

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