BIC® Stationery Back-To-School Road Show Activation in 6 Cities – August – September 2017

  • Own the back to school period
  • Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Wax Crayon
  • 1 month road show activation in 6 cities
  • Reward shoppers who make purchases
  • Brand Education and Engagement
  • 177% Overall Unit Sales Achieved
  • 159% Sales of Cristal Original Achieved
  • 235% Sales of Cristal Ultra Fine Achieved
  • 100% Outlet Coverage Achieved

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