BIC® Stationery Back-To-School Guerilla Sales _15 Cities July – October 2017

  • Own the back to school period
  • Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Kids Visa Coloring
  • 3 months Guerilla sales drive across 15 cities
  • Merchandising and visibility drive in traditional trade in 15 cities
  • 131% Overall Unit Sales Achieved
  • 174% Sales of Cristal Original Achieved
  • 115% Sales of Cristal Ultra Fine Achieved
  • 200% (100, 014 Outlets Activated)

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