BIC® Stationery Back-To-School Bookshop & Supermarket Activations_15 Cities August – September 2017

  • Own the back to school period
  • Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Kids Visa Coloring
  • One month sales and reward promotion drive across 15 cities
  • Merchandising and visibility drive in 10 supermarkets & 480 bookshops in 15 cities
  • 122% overall bookshop sales achieved
  • 107% overall supermarket sales achieved
  • 100,000 mall activation consumers reached
  • Over 12,000 shoppers rewarded
  • 100% of outlet reach achieved

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