BIC SHAVERS Digital Campaign – #BICMusicChallenge OCTOBER 2018

  • Increase brand awareness and sales
  • Launch unique digital campaign that encourages use of products.
  • Engage with community to increase participation in campaign
  • Repost submitted entries
  • Recruit influencers.
  • Over 1.2M reach across Social Media
  • Over 2,000 online entries
  • Over 50,000 followers across SM platform
  • Over 80,000 likes and interactions
  • Increase in sales of BIC® shavers
  • Increased WOM online and offline

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