BIC® Shavers Consumer Promotion Pan-Nigerian Coupon Based Promotion Roadshow in 12 Cities – July – September 2017

  • Reward loyal consumers
  • Recruit new users
  • Create a platform to reward participants of the BIC® 1 Shavers Consumer Promotion
  • 2 months pan Nigeria coupon based promotion
  • Road show to sensitize public and drive sales
  • Digital & social media amplification
  • 233% sales achieved so far
  • 192% outlet coverage achieved
  • 123% Direct consumer reach
  • 104% airtime rewarded to consumers
  • 2 Draws in Onitsha and Lagos
  • 2 Cars Star Prizes won

Leave a comment