BIC® Cristal Ultra_Fine Shoppers Activation

  • Low Equity
  • Low Availability, Visibility & Activation (AVA) in Trade
  • Low demand for the BIC brand of Pen

Shoppers Activation;

  • Shoppers engagement and sales in Modern Trade (Supermarkets) and Mass Market (Bookshops) in Six Key Cities – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
  • Merchandising and POSM deployment
  • 54,000 pens sampled
  • 595,750 pens sold (595.75 cases) 110% vs target
  • 480 Activations achieved
  • High awareness, visibility and great Shopper engagement achieved for BIC Pen in Modern Trade and Mass Market
  • Lagos
  • Ibadan
  • Akure
  • Onitsha
  • Kaduna
  • Abuja

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