BIC Cristal Ultra-Fine Product Launch Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja July – August 2016

  • Low Equity
  • Market switch (from Ball-Point to Fine-Point)
  • Product Launch
  • One Internal Launch (for the staff)
  • Six Regional/Trade Launches – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja (for Customers)
  • Teasers (with BIC Ninjas and Drum Boys)
  • Consumer Sampling (using the Giant Try-It Board for product demonstration & sampling)
  • 7 Product Events/launches achieved (1 Office & 6 Regional)
  • 16 Teaser activations, 8 Open Market activations
  • 16, 960 pens sampled
  • High awareness and engagement achieved for the new BIC Cristal Ultra-Fine pen

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