BIC® Cristal UF Consumer Sampling Activation Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja – September – November 2016

  • Low Equity
  • Low awareness
  • Low demand for BIC Pen
  • Consumer Sampling Activation;
  • Consumer (All SEC) engagement in Secondary Schools and Tertiary Institution in Six Key Cities – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
  • Product Demonstration and Brand Engagement
  • 100% achievement of set targets
  • 430,000 pens sampled (391k in Sec & 39k on Campus)
  • 54,350 pens sold (54 cases)
  • 400 Activations achieved
  • Achieved Brand visibility & availability in schools and outlets

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