BIC® 100% Cristal School Sampling Activation 4 Cities -October – November 2015

    • Poor Sales
    • Poor Revenue
    • Brand considered as ‘old and not

    innovative’ by target consumers

  • 20days Dry Sampling in 320 Junior and Senior Secondary Schools in four Key Cities (Lagos, Ibadan, Enugu and Kano)
  • Brand Education in Classrooms
  • Sell-in into 320 Secondary School Stationery Outlets
  • Sampled 320,000 contacts in 320 Secondary Schools (80 per city in 4 cities; Lagos, Ibadan, Enugu and Kano)
  • Product sampling using the Try-It Cards (320,000 was deployed)

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